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The Sprint Master adds a design brief to a template, explaining challenges and constraints together with a timeline for the launch. Employing a Design Sprint to test new ideas may require some changes to the status quo as teams adjust to the new method. You’ve got a killer idea for a new product, but aren’t sure if it’s viable, and you’d really like to test it out without wasting a lot of resources.
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This means identifying the challenge you face, assembling the right team to tackle it, and finding the appropriate time and space to hold the event. Some of the leading companies worldwide, including Google, Uber, Slack, Meta, and the like, use sprints to solve their design challenges. While Google’s culture is particularly suited to sprinting, the GV team wondered if the process could help the companies they were investing in. It wasn’t long before word started to spread even farther afield, due in large part to GV’s sprinting blog, written by Jake Knapp and John Zeratsky. Soon they had a massive community following who were eager to try the method themselves.
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In his book, Knapp describes how Google Ventures approaches helping startups create and validate solutions quickly. This variation of a design sprint lasts for one week with a clear objective for each day. After the sprint concludes, you can schedule additional design iterations or further testing if there are specific areas where the prototype fell short. If the prototype meets its objectives, transition to the development phase by creating detailed design specifications, aligning with developers, or setting a development timeline.
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Since the design sprint process is streamlined and enables teams to produce deliverables and confirm or discard assumptions about users quickly, it helps to keep costs down. Therefore, cash-strapped startups can especially benefit from using design sprints. A design sprint is a methodology invented by Jake Knapp and Google Ventures used to validate ideas through design, prototyping, user testing, and collaboration in only five days. While it won’t leave us with a finished product, it’s debatably the fastest and cheapest way to validate business strategies or product ideas with real users.
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Phase 4: Create UI/UX design
They determine which solutions are the most appropriate and should be implemented during the upcoming design sprint steps. Technical experts have a clear idea of the chosen tactics realization. They should be aware of how to build and implement the required solutions.
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A great designer is required to make your ideas look good, and fast. Teams that simply don’t have 5 days or cannot gather all the team members for the full Sprint can adjust the Sprint and complete it more quickly, in as little as 48 hours. Experienced Sprint Design teams may have already bonded and “know the drill”, so to speak. These teams simply may not need additional days to complete the work. Or you can run a 5-day Design Sprint for more complicated problems or less urgent challenges.
Day 3: Choose the best solution
Here we’ll cover every phase of the traditional design sprint methodology so you have the full gamut when it comes time to organize your design sprint. Continuum, a design and innovation consultancy creates products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges, and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide, including Allsteel, American Express, Amplifon, BBVA, Covidien, Procter & Gamble, PepsiCo, Samsung, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai. They have a comprehensive understanding of the product, its features, and its goals.
Day 1: Understand and map
The Decide phase pushes the design sprint team to land on a final direction that everyone will work to frame up and build out during the rest of the sprint. Dot Vote is a simple exercise that gets to a decision quickly. Everyone gets three minutes to present their solution while the rest of the team can ask questions. Then, with all sketches hung up on the wall, each team member gets three total votes, represented by dot stickers. If you’ve already done your Sketch work in Figma, create a Figma component to use for dot votes.
More importantly, select members who are committed to the Design Sprint. Each team member needs to dedicate time to the sprint activities and be fully involved. It requires engagement and mobilization over the 2-5 day period. If you have general questions or business inquiries, we’re available Monday through Friday, 5AM - 5PM PST. Delivered design solutions for a range of clients including Coca Cola, Nike and Microsoft.
While the team suggests solutions to look at, the facilitator will place viable solutions on the whiteboard. Before moving on, the facilitator will discuss the customer journey map with each team member individually, tweaking it if necessary. A design sprint is run by a facilitator, or “Sprint Master.” Their first objective is to clarify the problem that needs solving and recruit a team to conduct the sprint. You'll start by exploring the problem and establishing a shared understanding among your team.
It strives to achieve speedy results without skipping any steps required for proper problem solving. In the face of pressing design challenges or limited time, a design sprint is an ideal approach. Sprints can adjust to different business sizes and contexts, offering valuable processes in a limited time span. The next time you face a sticky design problem or time crunch, consider a sprint — you might be surprised at how much you can accomplish in just five days.
The second step is to come up with potential solutions based on your ideas and assumptions. Exploring all the existing options and weighing their pros and cons will allow you to identify the most appropriate ones. The first stage aims to determine the sprint’s purpose and the approaches the team will use to achieve it. Also, it provides an understanding of the audience’s pain points, market specifics, and client expectations. Finally, this phase determines how the decisions affect the overall design of your product and vice versa. Design sprints strive for a fast and result-driven approach.
Listening to local voices is a key part of doing a Design Sprint; developing a deep knowledge of potential users and their daily lives is essential, but logistics can be a challenge. So, what are the most effective ways to get face-time with an international audience who may live on the other side of the world? In this article, we’ll share how Google designers Sumier Phalake, Burgan Shealy, and Koji Pereira bridge geographical gaps by incorporating user-driven techniques to plan their sprints.
What became clear early on was that the unique, structured environment of a Design Sprint can create something magical. The sprint methodology provided an elegant model for innovation and even helped mature teams break from their usual ways of operating. A few days before the design sprint is set to start, prepare participants and set expectations.
At this stage, pause for a moment and come up with a list of the key metrics that your challenge will be judged on. Once you have the list created, the group should set a standard acceptance metric for each. This method will help keep the team on track throughout the next phases. In the “Understand” phase of the sprint, methods of data collection are used to learn everything there is to know about the project. Basically, your team needs to have a comprehensive view of the challenge, inside and out. The GV image above illustrates the major benefit of a Design Sprint.
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